MP Marketing and PR

A few months ago, I was asked to speak at a networking event and I directed my speech at helping business owners envision their ideal clients. Why did I choose this topic? I chose to speak about ideal clients because I noticed that so many companies are sending out to the general masses instead of focusing on their ideal clients. By identifying your ideal client you will gain a better perspective how to reach them through your marketing initiatives. Here are some ways to identify who your ideal client is and how to reach them. 1.     Create a Hypothetical Character: Break down your ideal client by envisioning hypothetically what they wear, where they shop, what jewelry they wear, what their home looks like, where they live, and any other minute details you can come up with about them. This will help you to specifically identify their personal spending habits, so you can begin to understand their business spending habits as well.  Example:...

Written and Published for Good Promotional Products Promo Items: Getting the Most Bang Under a Buck   GOOD PROMOTIONAL PRODUCTS  Getting the Most Bang Under a Buck We know that business owners are constantly being bombarded by advertisers for radio, print, tv and even promotional items, but some of these advertising choices can be confusing as well as expensive. Here is some facts and figures that will help guide you through purchasing promotional products and why they can be an affordable way to make a big impact on your customers and clients.  Inexpensive Impressions:  The average promotional product impression costs .6 cents in comparison with television and magazine ads which will more than double costs at 1.8 cents. Return of the Investment:  The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print They Like You; They Really Like You:  When someone receives a p...

Mark Brewer, Personality, Artist and Author “Brewology 101” Tour 2017 With the fasting rising foam in the east, Mark Brewer, is now booking spots for his upcoming Brewology 101, Beer Made Simple Tour  for 2017. During each “Brewology” presentation, Brewer will entertain beer enthusiasts with stories about writing his book as well as cover the beer-essentials alongside a slide show of his infamous illustrations.     Also available is an amazing exhibit of his artwork with over 25 pieces available to add an interactive element to your event or gallery.   About Brewology: Starting with an introduction to the history of beer, this 196 page hardcover A–Z dictionary takes a look at the various styles of beer and common verbiage associated with it while educating the reader in the process. Covering everything from Abbey to Aging, Hops to Head Retention, and Skunky to Stout, Mark Brewer's Brewology is perfect for beer lovers everywhere! About Mar...