MP Marketing and PR

A few months ago, I was asked to speak at a networking event and I directed my speech at helping business owners envision their ideal clients. Why did I choose this topic? I chose to speak about ideal clients because I noticed that so many companies are sending out to the general masses instead of focusing on their ideal clients. By identifying your ideal client you will gain a better perspective how to reach them through your marketing initiatives. Here are some ways to identify who your ideal client is and how to reach them. 1.     Create a Hypothetical Character: Break down your ideal client by envisioning hypothetically what they wear, where they shop, what jewelry they wear, what their home looks like, where they live, and any other minute details you can come up with about them. This will help you to specifically identify their personal spending habits, so you can begin to understand their business spending habits as well.  Example: If you are reaching out to a cons

Written and Published for Good Promotional Products Promo Items: Getting the Most Bang Under a Buck   GOOD PROMOTIONAL PRODUCTS  Getting the Most Bang Under a Buck We know that business owners are constantly being bombarded by advertisers for radio, print, tv and even promotional items, but some of these advertising choices can be confusing as well as expensive. Here is some facts and figures that will help guide you through purchasing promotional products and why they can be an affordable way to make a big impact on your customers and clients.  Inexpensive Impressions:  The average promotional product impression costs .6 cents in comparison with television and magazine ads which will more than double costs at 1.8 cents. Return of the Investment:  The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print They Like You; They Really Like You:  When someone receives a promotional product they are 8