Engage More Clients and Get More LeadsYour Next Trade Show Look Professional: People buy from who they trust and people generally trust more polished and cleanly dressed individuals. One way to seem more trustworthy is to dress for the client you want. Mimicking their style makes people feel comfortable and more likely to hire you. Booth Space: Keep it clean and professional. Your company probably does a multitude of things, but you have only at most a few minutes with each visitor. Decide on your focus (no more than three topics) and stick to it. And of course, don't forget to brand your booth! People should know immediately which booth they are visiting. Have Great Literature: The moment someone stands in front of your booth you gain the the opportunity to tell them what your company has to offer as well as send them home with great information. Have one-sheets on hand, brochures and pamphlets, a tablet or a clip-board for newsletter sign-ups and signage linking to y