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Promo Items: Getting the Most Bang Under a Buck

Written and Published for Good Promotional Products

 

GOOD PROMOTIONAL PRODUCTS 

Getting the Most Bang Under a Buck

We know that business owners are constantly being bombarded by advertisers for radio, print, tv and even promotional items, but some of these advertising choices can be confusing as well as expensive. Here is some facts and figures that will help guide you through purchasing promotional products and why they can be an affordable way to make a big impact on your customers and clients. 

Inexpensive Impressions: The average promotional product impression costs .6 cents in comparison with television and magazine ads which will more than double costs at 1.8 cents.

Return of the Investment: The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print

They Like You; They Really Like You: When someone receives a promotional product they are 85% more as likely to work with your company in return. This ball is great, I must work with them! 

And You'll Receive More Referrals:  If you are looking for more referrals, don't just send a letter without a promotional product which can boost referrals by 500%. A no brainer, right?

You've Made a Brand Impact: Even after two years up to 85% of promotional recipients can recall the advertiser and the product they received. 

You're a Keeper: The average promotional product is retained by a consumer from one year to over four years. 

They'll Share Your Brand: 62% of those who receive a promotional product will give that item away before throwing it out

You Can't Afford Not To: According to a Baylor University Study,  22% more business was conducted with sales associates who distributed promotional products alongside their pitch. 

Hopefully these researched facts and figures will help make allocating your 2017 advertising budget a little easier this year and make you consider promotional products as part of your plan. If you have any additional questions or would like to get more facts and figures before you decide. Please contact us at info@goodpromotionalproducts.com. We are currently offering a special on all of our wonderful products. We encourage you to utilize this before it's too late. 




Sources: 
http://www.sageworld.com/
https://www.qualitylogoproducts.com/blog/infographic-promotional-products-brand-impressions/
https://www.ppai.org
http://amabaltimore.org/
http://brandwatch.com

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This article was written in collaboration with 
Good Promotional Products and MP Marketing and PR

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